Not One Story

Africa is not one story. We are bound by traditions, yet boundless in modernity. We are jungle safaris and adventures in urban jungles. We are proud of our tribal ancestry and forging our contemporary culture. We have the world’s longest river, we have the world’s biggest desert. We are the beating of drums, we are the drumming of every beat. We are 15% of the world’s population. We are colorful on the streets, we are couture on the catwalks. We are protecting our heritage through conservation, we are creating a future through innovation. We are the magic of the unknown, we are the comfort of home. We are one continent, we are 54 countries. We stand apart in our individuality, we stand united in diversity.

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